Experimentation is always part of our challenges. When a client asked us to create a platform to promote their transportation company, we said “now, this is new”. We put our heads together, investigated the client’s needs, analysed them through user experience channels and came up with a simple, easy to use platform, suitable for clients who may not be that internet savvy and are still used to the old way. The particular transportation company aims high with a vision to become the transportation channel between the Greek islands and the mainland.